Promethean — courtney stack

Promethean makes award-winning interactive displays and teaching software that drive breakthroughs for teachers, students, and colleagues around the world.

— Select Projects —

The Ultimate Guide to Student Engagement

Role: Creative Director
Agency: Karbo Communications

To position Promethean as a thought leader on the business critical subject of academic advancement, our team designed a robust content marketing strategy around the topic of student engagement. The program included a series of search optimized blog articles, strategic social media content, and a 16 page downloadable guide.

As a direct result of our program, Promethean was ranked as the #1 organic result for “student engagement guide” and #1 for “future of student engagement. Promethean also appeared as a 1st page Google search result for the target term “student engagement,” ranking at #4.

What’s Next: The Future of Education

Role: Creative Director
Agency: Karbo Communications

Designed to help district leaders navigate the new, pandemic-altered education landscape, the What’s Next Guide covered everything from flipped learning to the future of classroom design. A central component of the larger content marketing strategy we custom designed for Promethean, the Guide served as an effective lead generation tool.

The program performed well for Promethean, with users spending an average of 10 minutes on the pages featuring our content—record high engagement levels.

Infographics

Role: Creative Director
Agency: Karbo Communications

Positioning Promethean’s education technology as a defining feature of the classroom of tomorrow, we created an infographic illustrating the future of classroom design that highlights the company’s interactive ActivPanel.

The infographic accompanied a blog series that our team created for Promethean on topics related to the next chapter in education.

As a series of federal stimulus funds for education were established to provide relief to schools addressing the Covid-19 pandemic, districts worked to determine how to best allocate the new resources available to them.

Putting Promethean’s new branding to work, we created an infographic designed to bring clarity to key components and provisions of these federal funds, and to underscore the various ways those resources could be leveraged to bring Promethean solutions to schools.

The infographic complemented a blog series we created for Promethean on the subject of pandemic learning recovery in K-12 and higher ed.

Social Media

Role: Creative Director
Agency: Karbo Communications

Through our full service social media program, we drive Promethean’s social media strategy and deliver original copy, graphics and video content in collaboration with the company’s Global Social Media Sr. Manager, connecting the brand to teachers, IT leaders, school district decision makers, and the broader education community online.