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Jummy's Picks Holiday Pop-Up

Jummy’s Picks Holiday Pop-Up at Atlantic Terminal

 

Jummy’s Picks is a curatorial service from Black-Owned Brooklyn that highlights black-owned businesses

Jummy’s Picks Holiday Pop-Up at Atlantic Terminal

Role: Designer

For the holidays, Jummy’s Picks curated an immersive, indoor shopping experience featuring 50 local Black-owned businesses at Atlantic Center at Brooklyn’s Atlantic Terminal.

The 30,000 square-foot marketplace was truly a one-stop shop, with unique specialty products encompassing apparel, accessories, home goods, children’s gifts, wellness, beauty and food. Alongside shopping and eating, visitors enjoyed live DJ sets, appearances by “Papa and Mama Soul Santa” and relaxing lounge areas in a beautifully designed space.

I was asked to design the branding and signage for the event, which spanned the massive Atlantic Center storefront.

 
 
 
 

A mock-up of the signage installation, which spanned 17 storefront windows

 
 

The signage in action

 
 
 
 

Signage going up at the Atlantic Center storefront

 

Social media posts promoted the event and drove a ton of hype