Harmony Helper is an AI-powered singing app that gives users access to a digital rehearsal space and real-time feedback on their performance.

Launch Campaign

Role: Creative Director, Photographer
Agency: Karbo Communications
Models: Rachel Bussey, Cadmus Balkanski (Scout Model Agency)
HMU: Laura Pinzon

The launch campaign rolled out across social media and integrated with Harmony Helper’s influencer network. Within 48 hours of the app launch, we helped Harmony Helper secure 4,400+ new app opens and 500 in-app purchases.

Behind-the-scenes