Karbo Communications is a top-ranked technology PR and digital marketing agency located in San Francisco, Silicon Valley, Los Angeles, Seattle, Washington, D.C. and New York.
“In The Know” Interview Series
Role: Head of Marketing
As Karbo Communications’ Head of Marketing, I launched “In The Know,” a blog interview series featuring industry thought leaders at some of the world’s most innovative companies. Through thoughtful conversations with experts like Fortune Digital Editor Andrew Nusca and internet visionary Jay Adelson, the series brought valuable marketing and PR insights to the fore.
Andrew Nusca
Digital Editor, Fortune
Businesses are beginning to reopen, some dealmaking has resumed, and new coronavirus cases are declining, but studies show that consumer confidence remains low. Economists who were initially optimistic about a “V-shaped” recovery, are now warning that elevated levels of unemployment are likely to continue into the coming years. Karbo Com joined Fortune’s Andrew Nusca to learn more about how the tech industry is navigating the mounting uncertainty and what he’s hearing from Fortune 500 CEOs.
As Fortune’s Digital Editor and co-chair of the publication’s Brainstorm Tech conference, Andrew has his finger on the pulse of the tech industry’s response to the evolving pandemic. In a Zoom-facilitated “In the Know” discussion, Andrew shared insider insight into the state of venture capital and the new VC mindset, the critical role of media relations, where we go from here, and what we can learn from the companies that are leading the way.
"Good ideas come in a downturn. That is a theory that I think most smart venture capitalists hold. The question is, which idea or company is the good one?”
Read the full interview >>
Jay Adelson
Entrepreneur & Investor
Widely recognized as an internet visionary, entrepreneur and investor Jay Adelson is known for his work founding and running companies including Equinix, SimpleGeo, Opsmatic, Revision3, the first internet television network, and Digg, a news aggregator and arguably the world’s first social media company. He has been named among Time Magazine’s 100 Most Influential People in the World.
Most recently, Jay co-founded Center Electric, an early-stage venture capital firm focused on Internet infrastructure. In our latest “In the Know,” Jay joins Karbo Com CEO, Julie Karbo, in conversation about successful startup positioning, and shares his advice for building the game-changing press relationships that were crucial to his success.
“Positioning doesn’t work if the founder doesn’t believe it. It has to connect to why they started the business; it has to come from a core place of meaning for that founder. And then it becomes easy to communicate. Because it’s true. “
Sarah Bures
Community Engagement,
The New York Times
Sarah Bures is a Community Engagement Manager at The New York Times where she runs Times Open, a company blog and platform for Times employees to share stories about their work. With posts like, “Launching a Product in One Sprint” and “How We Designed Our Front-End Engineer Hiring Process,” Times Open has evolved from a small developer blog into acclaimed community resource, offering up valuable behind-the-scenes insights into the newspaper’s process.
Karbo Com joined Sarah to discuss Times Open’s switch over to Medium, her advice for brands self-publishing on the platform, and her tips for designing a purposeful blog content strategy.
”It’s easy for a company to write something up and throw it up on Medium, but if you want to build an audience and develop a brand and a voice, having a plan and thinking about who the audience is—maybe even before that what the story is—is the best approach.”
Read the full interview >>
Jon Sadow
Co-Founder & CGO, Scoop Technologies
How should companies approach growth to achieve results during times of challenge? Karbo Com joined Co-Founder and Chief Growth Officer Jonathan Sadow at Scoop Technologies, the largest carpooling solution in the country, to learn more about the strategies they are deploying to successfully navigate uncertainty in one of the hardest-hit industries impacted by COVID-19: transportation.
In a Zoom-facilitated “In the Know” discussion, Jonathan shared his thoughts on what business growth tactics work during a market slump, how Scoop has leveraged virtual events to bolster their marketing efforts, and the future of commuting after the immediate impacts of COVID-19.
“Sometimes growth means creating your own signal. It’s not just going and meeting customers where they are, it’s telling them where they need to be.”
Read the full interview >>
Jake Dailey
Lead Data Scientist, Nielsen
Today’s most successful companies are data-driven and winning strategies are defined by a company’s ability to extract actionable insights from their data.
To learn more about what separates leaders in data analytics from the rest, Karbo Com joined Jake Dailey, Lead Data Scientist at Nielsen, at the company’s San Francisco office to discuss the challenges and opportunities.
“The most successful companies are really smart about how they quantify their performance. They understand what exactly it is that they need to measure impact. But then in order to inform that, you need to start by asking, What are we going to do with this information?”
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Pei Ketron
Photographer & Influencer
Photographer and influencer Pei Ketron knows a thing or two about visual storytelling. As one of Instagram’s earliest adopters, Pei helped pioneer the meteoric rise of photo-driven social media, amassing an audience of nearly one million followers. Her images have been used by companies like Apple, Google, American Express, and Mercedes, and she’s been named a top Instagram photographer by countless publications. When she’s not busy shooting photography, she’s often speaking about it at premiere events like SXSW, Adobe MAX, and Today at Apple.
Karbo Com joined Pei in San Francisco’s Sunset District to get her advice for brands interested in leveraging the power of photography and digital storytelling.
”Some brands don’t recognize how powerful good imagery can be for them. Images are often the very first touchpoint people have with your brand and if you don’t have them or have them and they’re low quality then that reflects poorly on your brand.”
Read the full interview >>