Working as a producer for Gwynnie Bee, a wardrobe rental service, I forged a partnership with Clementine Desseaux, french model and the blogger behind Bonjour Clem.
Together we launched “Clem Styles It,” a recurring style how-to feature published on Bonjour Clem and the Gwynnie Bee blog that strategically showcases different Gwynnie Bee outfits to elevate the brand and drive garment circulation. I produced and photographed the series, and wrote accompanying editorial copy. Years later, “Clem Styles It” is still a fixture on both blogs.
I also leveraged this partnership to launch the Valentine’s Day apparel collection, “XOXO, Clem,” a selection of Gwynnie Bee garments curated by Clementine. I collaborated with Clementine and Gwynnie Bee’s merchandising team, produced a photo shoot and shot all images, and designed and executed content strategy around the launch.
"Clem Styles It" for Gwynnie Bee, sponsored by Maman NYC
